Brand strategy agency in Cologne
Strategy & concept so your brand knows where it’s going
Brand strategy, audience and competitor analysis, campaign and marketing concepts – from Cologne. So design and content don’t have to guess later.
What we feature in strategy
Goals & definition
What should be achieved – and how will we know? We turn gut feeling into measurable goals.
Market & audience analysis
Who are your customers really, what drives them and where do you reach them? Personas that help day to day.
Competitor analysis
How do others show up, where is there room for you? We find the gap where your brand can shine.
Brand strategy & positioning
Values, promise, tone of voice: a clear foundation for branding and communication.
Campaign & marketing concept
Big idea, channels, measures and timing – a plan that’s creative and still adds up.
Measurement & tracking
KPIs, reporting and regular reviews so decisions are based on data.
Understand first, then design
The road to success runs through a well-thought-out strategy and a clear concept. Before we move a single pixel, we want to understand what makes your brand tick, who it should reach and what sets it apart. From there we develop tailored strategies that communicate your brand message effectively and keep your business on course.
ft. applies here too: the strategy belongs to you. We facilitate, analyse and write it down – but the answers usually already live inside your company. We help you find them.
Who strategy is for
- New businesses that want to know from day one who they’re there for
- Companies in transition – after a merger, a generational change or a new offer
- Brands whose marketing has stopped working, without anyone knowing exactly why
- Teams facing a big campaign who don’t want to burn budget
From strategy to creation
Because strategy never ends up in a drawer with us, it flows straight into branding & design and content & social media. For Human Synergistics, for example, we started with a workshop – today we run their channels on an ongoing basis.
Related work
Strategy work: ft. Funkturm
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FEEL IT ALL ft. Funkturm
A sweepstakes that gave a gym a brand-new studioCampaign · Landing page · Video · Marketing -
GIZEH ft. Funkturm
Two advent calendars that sold out faster than you could open the doorsPackaging design · Illustration · 3D · Photo shoot -
Human Synergistics ft. Funkturm
Turning complex training content into social media that works on LinkedIn and InstagramSocial media management · Content · Workshop · LinkedIn
Questions about strategy & concept
Do I need a brand strategy before I get a logo designed?
Not necessarily – but it makes the design better and cheaper because there’s less guesswork. A compact strategy workshop is often enough to start.
How does a strategy workshop work?
We spend half a day or a full day together on goals, audiences, competition and positioning – at our studio in Cologne, at your place or remotely. Afterwards you get everything as a structured document.
Do you develop campaigns too?
Yes. From the big idea through creation and media planning to execution on social, print and web – and measuring success afterwards.
More services
Your brand ft. Funkturm?
You know something has to change, but not exactly what? That’s exactly what the first coffee is for.