FEEL IT ALL ft. Funkturm
A sweepstakes that gave a gym a brand-new studio
For the FEEL IT ALL sweepstakes campaign we handled everything under one roof: concept, landing page, marketing and the videos – right up to handing over the new studio to the winning gym.
Four brands, one goal: Les Mills, SOTA, Famoso and Juicy Walls wanted to show together what a modern group fitness studio can do. The idea: a sweepstakes in which one gym wins a complete studio makeover – with video tech, lighting, sound, wall design and new equipment.
We were part of the campaign from the very first idea: concept, landing page, marketing and the films. The trailer got gyms to enter, the main clip shows the result at the winning gym. The headliners were always the partners and the gym – we built them the stage.
- partner brands, one campaign
- 4
- studio makeover to win
- 1
- films: trailer & main clip
- 2
How it went
- Spring 2020
Idea & concept
Together with the partners we develop the campaign: gyms apply for a complete studio makeover – with video, lighting, sound, wall design and equipment.
- until 31 May 2020
Landing page & marketing
Terms and registration come together on feelitall.de. The trailer and marketing make sure gyms hear about it – entries closed on 31 May 2020.
- 2020
Makeover & shoot
We document the makeover at the winning gym on camera – including voices from the partners.
- December 2020
Main clip
The main clip shows the new studio experience: from the empty room to the tech to the handover.