GIZEH ft. Funkturm
Two advent calendars that sold out faster than you could open the doors
Packaging design and marketing for two limited-edition GIZEH x CLIPPER advent calendars – with an in-house shoot, a hidden-object illustration, original artwork and 3D visuals.
Since 2021 we’ve supported GIZEH with packaging design and marketing materials. After our successful work on the CLIPPER collections, we designed the first joint advent calendar in 2022. The result: a limited run that sold out fast.
In 2023 came the sequel, advent calendar #2 – this time with original illustrations and 3D visuals instead of a photo shoot. GIZEH was always the headliner: we didn’t reinvent the brand, we built it a stage to shine on at Christmas. Today we also produce video for GIZEH – like the ad for the G2 Vape.
How it went
- 2021
Kick-off & idea
A concept meeting with our friends at GIZEH sparks the idea for the first GIZEH x CLIPPER advent calendar for the #recreational audience.
- May 2022
Production & shoot
After a thorough briefing in spring we prepare the creative concept and an in-house shoot. The goal:
- a double-sided advent calendar
- a before/after “sleepover” scene
- a hidden-object picture with numbers for each door
- 2023
Advent calendar vol. 2
Inspired by that success, vol. 2 kicks off in early 2023. Instead of a shoot we create original illustrations and 3D visuals for marketing:
- a fold-out advent calendar
- a Christmas fairy-tale book on the outside
- inside, in comic style: the GIZEH x CLIPPER elves’ workshop
- Result
Sold out
Both limited editions sold out quickly – vol. 2 exclusively for the German market.